I laughed nearly constantly during the whole movie. Sasha Baron Cohen is one of those rare comedians who is willing to do anything to serve the movie and the laugh. If you're not already aware, he plays a "cultural ambassador" for Kazakstan on a trip to America to promote his country. He enters into a variety of situations with apparently completely unwitting participants. It appears to be a sort of Soviet Bloc version of Jackass without all the stunts on the surface, but it's a very intelligent commentary on how perception and presumption color our behaviour much more than reality. To see how a variety of people treat Borat (from both the wealthy and social elite to the more average Americans) tells us a lot more about ourselves as a society than it does about Borat, who represents the extreme version of most Americans concept of people from his part of the world. Having spent six months in Kosovo, I can say that while his character has a ring of truth (and he is completely convicing, never breaking character the whole time) to him, it's all exaggerated for effect. The amazing thing is that no one in the film seems to realize he is an actor and take him as an actual representation of the typical man from Kazakstan. Definitely one of the most intelligent comedies I have seen in several years. Sadly, most people will just see it as like an exploitation for laughs movie, which it isn't.